This new logo has been the talk of the design world recently – something I now pay attention to since I am into that kind of stuff. Most designers don’t like the change for various reasons – but that’s not a surprise since most designers don’t like anything not created by either themselves or Apple (that was a friendly jab, but seriously, that’s how many of them are).
Anyway, here’s my contribution to the Aol. parody logo rage that’s all the big deal on the Interwebs now:
Not unlike the brilliant viral video that Microsoft did for Windows 7 Launch Parties, I think this might be a calculated plan on Aol.’s part because they planted the obviously bad logo schemes out there so people like me can make fun of it. More people are now talking about Aol. [<- that's their period, not mine] than have in a long time, just because they unveiled shitty logo set. From that point of view, it's already mission accomplished. Now weather they still have a viable business is anyone with a dial-up modem's guess, but that's not for holySmith! to decide.