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The information paradigm

There is too much information. If you seek answers, don’t worry, you will find them.

Into the search engine goes your inquiry, your phrase, your keyword, or your question. Within miliseconds, you have your menu of results. This is search engine 101. We all know this.

My point is that you will find exactly what you search for because that’s how a search engine works. For the unsuspecting searcher trying to find the pros and cons of any issue or topic, you will find the answer that relates to what you searched for. The search algorithms, while galactically complex, are still ultimately based on the words you feed it. They match the fed words of your inquiry to the archived index of known web pages to offer a list of possible targets for you to choose. So if the web pages listed are constructed by people who cared more about the listing for that search query (marketers) than they did about the integrity of the content (purists), then, well, you get the idea.

Keep in mind that holySmith’s day job is in the search engine marketing/search engine optimization business, so he knows a thing or two about this stuff. He also knows that since the inception of the search engine, the game was afoot between those who make the search engines and algorithms, and those who make the sites that are indexed based on keyword-targeted text and all the variables that help a page rank well for a specific search query. It’s all science and mostly luck and no, I did not steal that from Yogi Berra.

So if you want to know more about if it is a good thing or a bad thing to swaddle your baby, you can search for “is swaddling good” or you can search for “is swaddling bad” and you will find a heathly dose of information that suggests exactly what you searched for–the engines are telling you what you want to hear (more or less).

Do I do a 401k plan or don’t I? Do I immunize my kid, or does it really cause autism? Do I breast feed (well, does Mrs. holySmith! breastfeed) or not? Do I try to save a bunch of money on my car insurance by switching to Geico or don’t I? Are herbal supplements worth $30 or more per bottle or do you really want to know how much they REALLY cost (if you buy anything in pill form, trust me, you don’t want to know, but I will tell you). Do I get what I pay for? Is it better to skip saving money and pay off debt or save now and just manage debt? Do I get a HELOC or not? Is it better to buy or lease? Does an expensive hybrid really save money? Are the Democrats better than the Republicans? Is the Globe really Warming? What’s the best way to get back at loud neighbors? What’s the difference between Web 2.0 and whatever the Web was called before people started calling it Web 2.0? Do I really need a MySpace page or will my own domain with my own blog be good enough? Is my Pocket PC with Windows better than your BlackBerry? Will Pink Floyd re-unite and tour again?

And all these questions, all my desire to research and find answers, all my personal and professional experience, and anything I learned from watching people over the years, using search engines, and reading, has ultimately led me to understand that if I didn’t have all this information, I would probably be no better or worse off than I am now.

Swaddling works right now, so I do it and the boy sleeps through the night consistently. Still up in the air on the 401k thing, but more than likely I will do it. Kid is immunized and so far not autistic (the evidence for and against left me feeling safer with the shots rather than without them). Mrs. holySmith! breastfeeds and will continue to do so until it doesn’t make sense for the boy or for her. F Geico, I like my insurance agent and Geico doesn’t do home insurance or Roth IRAs. Herbal supplements cost between $2 and $5 to make…I don’t care what’s in them or what you think they do. Do I get what I pay for– usually (good, fast, and cheap– pick two). I am better at debt than saving right now–talk to me when the debt is paid off. I only mentioned HELOC because I am married to a former mortgage processor and that’s the only mortgage acronym I can rattle off and know what it means. Buy the car, then sell after two years, or lease if you don’t drive that much. My 2004 hybrid was fantastic, my 2006 not so much. The Democrats and the Republicans…see the episode of South Park where they have to decide between a giant douche and a turd sandwich. Global warming is 98% politics and 100% worth worrying about. Loud neighbors who disrupt a passive-aggressive person (me) will receive their payback during finals week, when they value sleep and I value loud music and drunken serenades at 1am. Web 2.0 doesn’t mean crap to anyone but marketing people and no, I do not need a MySpace page because I am capable of running my own site thankyouverymuch. Yes, my Pocket PC with Windows is better than your BlackBerry for numerous reasons, but mostly because it works for what I need. And finally, David Gilmour said the Pink Floyd reunion at Live 8 was like sleeping with his ex-wife, but at some point, the old guys will pack up the bus and head out again. . .or not. Who knows. Aging rock stars are a fickle mistress indeed.

Who the hell needs Google when they have holySmith! for all the answers?

{ 2 comments… add one }
  • Matt January 31, 2007, 10:33 am

    To be honest, that whole rise in CO2 causing global warming is completely off base. The CO2 levels lag the temperature increase by an average of 800 years, so I think the rise in temperature is causing the CO2 levels… which might be nature compensating somehow to return to normal levels, and maybe we need the CO2 increase to let our plants breathe. I could be wrong, but that is my opinion.

    http://www.telegraph.co.uk/news/graphics/2006/11/05/warm-refs.pdf
    http://maps.grida.no/

    I thought my answers should be backed up with some graphs.

  • El Gammy January 31, 2007, 10:48 am

    Don’t get me wrong, I love holysmith! as much as the next guy, but how dare you question the necessity of Google? Without Google, we’d still be in the dark ages – fending off dragons, battling plagues and writing poetry – all while wearing tights and never brushing our teeth.

    Gog (that’s the Google God, by the way) will surely punish you for this.

    Heresy is NOT something he is willing to tolerate, as proclaimed in the 10 Googmandments.

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